The Department of Information Management of Yuan Ze University and Big Data Co., Ltd. signed an agreement on "Preliminary Research on Multiple Applications of Social Media Data" to strengthen the cooperative relationship and promote the development of the big data industry. They will introduce the public opinion analysis of "KEYPO big data keyword Search Engine" into the course, use big data with AI to conduct buzz marketing and analytic methods, and use theory for empirical analysis. The participants will be issued certificates after the course is over.