YZU students launch creative project for TAA competition on campus

YZU students team from College of Management (Lin Szu-Yu, Ｗu Chih Hsuan ,Liu Hsu-Jui Chen Xin and Hsiung Yun-Chia ), leading by Prof. Chou Yun-Hsin, launched the project for cosmetics advertisement , called as “ First love, never ending”, and won the prize out from 174 teams.

YZU team said the project is for promoting cosmetics with the idea of first love, which reinforced consumers’ adhesive capacity. Wu said the way they promote is to use Chabot on facebook, shuttle bus in the school and Online to Offline model to connect consumers strongly. On the day of final competition, YZU team’s interesting performance for promoting catches the judges’ eye successfully.